Thursday, April 20, 2017

The media Hyperbolic Chamber

What is it with the inflated language used by electronic media folks.  I know it's about ratings, and the competition is tough (not huge).  But words matter, and the words we use project newsworthy information in an influential (not powerful) manner.

When a price goes up somewhat more than usual, it "skyrockets". Yikes

Most of them don't seem to know the difference between "powerful" and "influential", or "authoritative"

Speaking of which, in a democracy most officials don't actually serve at the pleasure of the president; instead, they serve under his sole authority.  The former term is more appropriate to describe a monarch or a despot.  (There are exceptions of course.)

We hear about "chaos" in the White House, when actually it is likely some dysfunction and disorder, but not the extreme situation connoted in the word "chaos".

And whenever we tune in, we are presented with "Breaking News"  even though the news may be days old.  (sigh of relief)

So let's stop behaving like 12 year olds, using "huge" instead of far more descriptive options. After all you are in the communication business, and we already have enough adolescent talk from our public officials.

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